At SunriseCoffeeLA, we had a simple vision: Roast high-quality coffee beans and have fun doing it. We take pride and pleasure in roasting quality beans daily in our Texas facility to make sure that you get the freshest cup of coffee possible. On today's blog, let's discuss the basics behind the mastery of roasting coffee beans.

Fresh green coffee beans have none of the characteristics of the dark brown, fragrant coffee beans we know and love these days. Green, unroasted coffee beans are rock hard and smell grassy. Unroasted coffee beans, when stored, lose flavor quality at a slower rate than roasted coffee beans, but it is roasting these beans that truly brings out the aroma and flavor.

When green coffee beans are brought to very high temperatures, they transform chemical and physical properties. Fun fact, roasted coffee develops 800 up to 1000 different aroma compounds!

Roasted coffee beans change in color ranging from a light brown, similar to brown sugar, to a rich black, and weigh up to 20% less after the moisture has evaporated. Properly roasted coffee beans are crunchy and ready to be ground up and brewed into a fresh cup of coffee.

Although some people still enjoy roasting their own fresh green coffee beans, commercial retailers started the distribution of roasted coffee products in the early 1900s. It takes a skilled eye to "read" coffee beans during the roasting process, and mere seconds make the difference between a ruined batch and a perfectly roasted batch of coffee beans.

Trust us in knowing we appreciate both the art and the science of coffee, and yes, we're still having a lot of fun doing it!